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An AutoResponder is an essential tool to buildany business online. The reason you go intobusiness is to find and keep your customers.An autoresponder will make this job so mucheasier for you so you can work on marketingyour business.
There is a bit of confusion around the onlinecommunity surrounding autoresponders. Some peoplethink they are a piece of software for loadingemail addresses into so you can then blast thousandsupon thousands of people your message and promoteyour business.
Nothing could be further from the truth!
What they were designed for is to allow you to collectthe details of visitors to your web page. The wayyou do this is by offering a gift in exchange forthe person's name and email address. You can actuallycollect a large number of details but on the firstvisit you would not want to try to collect theirhome address as you may not have much luck.
When the visitor completes this form they aregiving you consent to send them informationabout your business and to deliver the gift thatyou offered. An autoresponder is a tool that youcan have up to several hundred pre-written messagesstored to be delivered at pre-determined intervals.This is a great way to build a relationship withyour future customers.
When someone opts into your list, usually they willreceive a message immediately, then several more a dayor two apart and gradually the messages will get furtherapart up until they are around 1 week between mailings.
You will then be able to follow up with broadcast messagesevery time you have a special offer for your list or somecontent to pass on. The sole purpose is to create andmaintain interest in your prospect. Your list is yourcustomer base just like in an offline business.
Lets look at some other ways autoresponders can be used.
1. Training- When a customer buys your product or joinsyour team you should be collecting their details. Youwill provide them instructions to use the product ortrain them to build their team if they have joinedyour business.
2. Recruiting Affiliates- If you sell a product youwill find that your best affiliates will be a happycustomer. After you collect the details of your customersyou should be reminding them that you have an affiliateprogram and that they can make some extra money referringpeople to your website.
World famous Dr Suzanne Gudakunst has just released her biggest "shocker!" ever ...
--> Her Secret to buying expensive cars for as little as $300 a month!
Dr Suzanne made it big on both TV and now the Web - but what most people don't know is that she routinely buys exotic and luxury cars for as little as 50% of what car dealers force everyone else to pay.
She is able to do this because she discovered something NO car salesman ever wants you to find out about!
This Secret is so powerful, yet involves doing just 1-3 things (usually) that will allow you to get ANY CAR you want (including normal day-to-day average cars you see on the highway, to even the most expensive exotic cars such as Lamborghinis and Rolls-Royces!)
Most recently Dr Suzanne herself used her own secret to buy over $1 million worth of cars, but where she saved $700,000 using her amazing new breakthrough secret (so she paid just $300,000 and got 6 very pricey cars worth $1 million - and each one was brand new and this year's model!)
But you DON'T have to be looking to buy these top and most expensive cars - but can use her secret to buy any car - even a middle-class Sudan or family vehicle.
So, at this point it's only fair to ask: "How did Dr Suzanne discover this?"
Simple really ... Although very rich (Dr Suzanne makes over $45,000 a day online alone) Dr Suzanne is the kind of gal who doesn't believe in paying "extra" if you don't have to. One day while shopping around for her first Bentley Rolls-Royce, she got "mixed feelings" from the car salesman trying to sell her the car.
She felt that he wasn't telling her the truth (a kind of "sixth-sense" sort of thing). So she began compulsively investigating all the deals she could possibly find elsewhere and online, and in the process she started to see a clear pattern:
--> People are being lied to and cheated out of $10,000's each and every time they buy even a single car!
Dr Suzanne then got really "ticked off" and this drove her to an even DEEPER investigation far, far further until she had a stack of facts, figures and even methods that allowed her to get one over on the car dealerships (for a well-deserved change!) Being a doctor and scientist, naturally Dr Suzanne wanted to put her "New Discovery" to the ultimate test:
You can’t just put your website on the net with right keywords and all the right touches and expect your traffic and ranking will remain constant. As the web is an ever changing landscape, you have to keep track of your own web results like what is happening with the competition and also the best and highest ranked sites. There are many useful tools to help you find out what exactly is happening.
3. It sometimes becomes important to know where the servers of your hosting company are physically located. Because, some search engines like Google have the ability to filter search results based on their physical location called geotargeting. This could be used to determine why your site is showing in only a certain country. This link can also be used to research the country location of a particular competitor’s website:http://www.digitalpoint.com/tools/website-country/
7. You need a Google AdSense account for using this. This link provides you with charts and reports which will help you analyze traffic, clicks, and results from your AdSense advertisinghttp://www.digitalpoint.com/tools/adsense-charts/
8. If you have an AdSense account, you can analyze your website address or another website address to see what Google ads will be displayed when the customer selects ...
It is worth cataloguing the basic principles to be enforced to increase website traffic and search engine rankings.
Create a site with valuable content, products or services.
Place primary and secondary keywords within the first 25 words in your page content and spread them evenly throughout the document.
Research and use the right keywords/phrases to attract your target customers.Use your keywords in the right fields and references within your web page. Like Title, META tags, Headers, etc.Keep your site design simple so that your customers can navigate easily between web pages, find what they want and buy products and services.
Submit your web pages i.e. every web page and not just the home page, to the most popular search engines and directory services. Hire someone to do so, if required.
Be sure this is a manual submission.
Do not engage an automated submission service.Keep track of changes in search engine algorithms and processes and accordingly modify your web pages so your search engine ranking remains high.
Use online tools and utilities to keep track of how your website is doing.Monitor your competitors and the top ranked websites to see what they are doing right in the way of design, navigation, content, keywords, etc.
Use reports and logs from your web hosting company to see where your traffic is coming from. Analyze your visitor location and their incoming sources whether search engines or links from other sites and the keywords they used to find you.
Make your customer visit easy and give them plenty of ways to remember you in the form of newsletters, free reports, reduction coupons etc.Demonstrate your industry and product or service expertise by writing and submitting articles for your website or for article banks so you are perceived as an expert in your field.
When selling products online, use simple payment and shipment methods to make your customer’s experience fast and easy.When not sure, hire professionals.
Though it may seem costly, but it is a lot less expensive than spending your money on a website which no one visits.Don’t look at your website as a static brochure.
Treat it as a dynamic, ever-changing sales tool and location, just like your real store to which your customers with the same seriousness.
