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aokiyap78
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Malaysia
Yap Tian Syh
Joined: 2008-01-10
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Tools to monitor your website
You can’t just put your website on the net with right keywords and all the right touches and expect your traffic and ranking will remain constant. As the web is an ever changing landscape, you have to keep track of your own web results like what is happening with the competition and also the best and highest ranked sites. There are many useful tools to help you find out what exactly is happening.

1. A tool which you can use to test your own website links or other websites for broken links:http://home.snafu.de/tilman/xenulink.html

2. With this tool you can check search engines for the number of back links to your URL i.e. other web pages linking to your site:http://www.digitalpoint.com/tools/backlinks/

3. It sometimes becomes important to know where the servers of your hosting company are physically located. Because, some search engines like Google have the ability to filter search results based on their physical location called geotargeting. This could be used to determine why your site is showing in only a certain country. This link can also be used to research the country location of a particular competitor’s website:http://www.digitalpoint.com/tools/website-country/

4. In order to track the location of the visitor or a customer to your website:http://www.digitalpoint.com/tools/geovisitors/

5. In order to check the Yahoo! web ranking of your’s or your competitor’s website use :http://www.digitalpoint.com/tools/webrank/

6. Here is a link to check the web ranking of a website using a Mac or Apple computer:http://www.digitalpoint.com/tools/pagerank-mac/

7. You need a Google AdSense account for using this. This link provides you with charts and reports which will help you analyze traffic, clicks, and results from your AdSense advertisinghttp://www.digitalpoint.com/tools/adsense-charts/

8. If you have an AdSense account, you can analyze your website address or another website address to see what Google ads will be displayed when the customer selects ...

Tips to Increase Ranking and Website Traffic
It is worth cataloguing the basic principles to be enforced to increase website traffic and search engine rankings.

  • Create a site with valuable content, products or services.
  • Place primary and secondary keywords within the first 25 words in your page content and spread them evenly throughout the document.
  • Research and use the right keywords/phrases to attract your target customers.Use your keywords in the right fields and references within your web page. Like Title, META tags, Headers, etc.Keep your site design simple so that your customers can navigate easily between web pages, find what they want and buy products and services.
  • Submit your web pages i.e. every web page and not just the home page, to the most popular search engines and directory services. Hire someone to do so, if required.
  • Be sure this is a manual submission.
  • Do not engage an automated submission service.Keep track of changes in search engine algorithms and processes and accordingly modify your web pages so your search engine ranking remains high.
  • Use online tools and utilities to keep track of how your website is doing.Monitor your competitors and the top ranked websites to see what they are doing right in the way of design, navigation, content, keywords, etc.
  • Use reports and logs from your web hosting company to see where your traffic is coming from. Analyze your visitor location and their incoming sources whether search engines or links from other sites and the keywords they used to find you.
  • Make your customer visit easy and give them plenty of ways to remember you in the form of newsletters, free reports, reduction coupons etc.Demonstrate your industry and product or service expertise by writing and submitting articles for your website or for article banks so you are perceived as an expert in your field.
  • When selling products online, use simple payment and shipment methods to make your customer’s experience fast and easy.When not sure, hire professionals.
  • Though it may seem costly, but it is a lot less expensive than spending your money on a website which no one visits.Don’t look at your website as a static brochure.
  • Treat it as a dynamic, ever-changing sales tool and location, just like your real store to which your customers with the same seriousness.